There is SO much I want to share with you.
The takeaways (many) from my writing retreat in Greece, all of the goings on here at Art House (the upcoming events are HERE), the bounty of beauty flowing in my online classes… my mind is aswirl with things to share that I think would be helpful to YOUR creative journey.
In this business of creative entrepreneuring, there is always so much going on behind the scenes that today I thought I’d bring you in on a project in progress.
Because I’m in danger of being overwhelmed by it and sharing is a good antidote.
Guidess.Co is my business name, but I’ve never had a logo or branding. If you’ve taken classes with me, or purchased any of my digital downloads, you may have seen Guidess.Co on the online class platform site or on your receipts.
During 2018, I’ve been in the midst of upgrading all of my online classes, including moving them to a new teaching website, so that students can more easily interact with me and each other, lesson by lesson. The facilitator training is the first online class to launch there, and it’s thrilling to get real time updates when participants leave comments and ask questions.
The whole infrastructure of my business, how it all works behind the scenes, has been the main thing I’ve been working on this year. Slow going, but ultimately worth the time and expense to upgrade everything. Although, there are moments of panic when I wonder: What am I doing? Will this really make a difference? Should I be spending so much? Yada yada yada…
Cutting Through Creative Isolation
Doubt, second-guessing, downright anxiety. These are all part of not only the creative journey, but the reality of having your own business.
What I have learned to do in spite of these moods and potential derailments: Press onward, keep the faith, and ask for help and feedback from trusted allies.
It really does help to simply open up and share what you’re working on. So that’s what I’m doing today. I’ve been overthinking the logo decision, which means stagnation and NOTHING moves forward.
I’ve been working with a (very patient!) designer on logos for Guidess.Co — which will be the new home for all of my workshops and teaching.
She’s presented me with three concepts, including a version of each in black and white. These logos will be used on everything from the website, to social media posts, to stationary.
I like them all!
Your Turn, Please
My question for you is, which is your preference, if you had to pick just one? Please share in the comments.
I’m a bit stymied. I am going back and forth between all three.
But it’s decision time… I don’t want my talented designer to fire me!
Thanks for playing along and sharing your input!
MOOD BOARD FOR GUIDESS.CO
The mood board captures color palette ideas, plus pattern (which I love) and the overall spirit of the brand: modern yet classic, global, artisanal, strong, feminine, iconoclastic.
P.S. ABOUT THE BLACK & WHITE VERSION OF THE LOGOS
The black and white version is shown for each so you can see the design, without being influenced by color choices.
So, it’s not as if the black/white version is going to be chosen … however
Designwise, any logo MUST stand up to looking great in black, and also reversed out in white on a color background.
This is kind of a test to see if the design really works. And there are occasions where the logo will be used like this, without it’s color palette, especially in the “old days” LOL of print, like a newspaper, where you were most certainly limited to black and white reproduction, and not even greyscale.
A design history lesson, if you will, for all of you whippersnappers here who don’t remember life BC “Before Computers”. Or the Internet.